Maggi the Brand

I thought that Maggi would have been a good brand to think about for brand campaign - as Flick has got us all looking for brands we find good.

Last night on TV i saw a Maggi TVC and it was for Maggi oven bags to make roast dishes easily and conveniently, with the tagline "Happiness made Simple" which appealed to me and made me want to research further.

So I typed "Maggi Happiness made Simple" into Google.

I would have thought these key words would have taken me to Maggi website but instead the top listing was the Nestle website. I thought this was strange and continued my search - this time only tuping in "Maggi". This time the Maggi website was the top one. But the tagline that I had seen on the TVC "Happiness made Simple" was nowhere to be seen! The tagline for Maggi on the website was "The flavor fresh food loves" which really did not appeal to me. We were taught in brand campaign that brands should not be changed unless

- its a new company or project

- name change

- revitalize a brand

- Revitalize a brand identity

- develop an integrated branding system

- mergers

And as far as I can tell Maggi are not currently going through any of these things.

We were taught that an effective brand will be consistent in all touchpoints you will see the same thing.

I can see now that Maggi is not a great brand and is not a brand that I will want to use for the assignment.